For over 3 years, we’ve been running regular Leadership BootCamps across the UK.
Our BootCamps are free events on a range of topics close to our heart such as Executive Coaching, High Performing Teams and Organisational Change.
So why do we continue to give away learning that our customers have told us regularly they’re prepared to pay for?
- We like meeting new people. We love our customers (very much), but we also like meeting new people. We’re a bunch of extroverts, so new encounters keep our energy levels high.
- We love our topic areas. We’re passionate about coaching, leadership and change so that’s what our BootCamps focus on. We love talking to people about these topics, and we love the questions and challenges they bring along to discuss.
- We love presenting. A lot of our team are from learning and development backgrounds, and really get their kicks being in front of a new audience. They say there’s nothing better than a bunch of enthusiastic participants!
- It helps us generate new business. Let’s be absolutely honest, we’re not only doing this for the love! People who meet us generally like us, and often ask us to help them with their challenges. We’ve met a lot of new customers that way, including OCS, The Co-operative Bank and Air France KLM.
We’re absolutely transparent about this point because it keeps us focussed on providing great learning events, rather than sneaky sales days!